Hostup AB is a 100% Swedish-owned internet company with our own hardware and network in Älvsjö, Stockholm. No venture capital funding, no foreign owners. We offer VPS, web hosting, domain names, and DNS with a focus on automation and self-service.
The company was founded in 2019 by David Berndtsson, who is still CEO and principal owner.
For us, proximity is not just a word. In 2026, I (David) am moving to Älvsjö — 7 minutes from our data hall. If something unexpectedly requires physical presence at 3 AM, we'll be there before the coffee gets cold.
We see every support ticket as a sign that something is wrong with the product. While others boast about fast support, we focus on building systems where you don't need to contact support at all. Our goal is to give you the same tools we use ourselves.
With 270+ API endpoints, you can automate everything you do in our control panel. The same API our support team uses is available to you. There's no difference.
A good system means you rarely need to contact support.
We always send a PDF invoice to your email. If you have e-invoice connected, you will receive the invoice directly in your accounting program.
You can then pay the invoice via Bankgirot, SEPA,
e-invoice, Swish, card payment and Apple/Google Pay.
When VPSBenchmarks compared our VPS solutions, we ended up in #1 place. We received the award Best in test
We became an accredited registrar for the top-level domains .se and .nu, which can be seen on the Swedish Internet Foundation's website.
We became members of RIPE NCC and were assigned our own IPv4 and IPv6 internet resources for greater control.
All web hosting servers were upgraded from AMD EPYC gen 3 to gen 4 processors.
Our support team are experts. We have solved over 3000 support cases related to WordPress.
After using the ApisCP control panel for several years, we switched to cPanel for a better interface.
After an incident with some VPS, we upgraded storage redundancy. All data is now replicated to three separate servers.
CDN77 transit is live! This gives us volumetric protection of several Tbps, without any clunky GRE solution. L3/L4 protection is now much better.
We open our second availability zone in Älvsjö, Sweden. We now offer two separate zones for even higher redundancy.
Web Hosting Start increases from 39 to 59 SEK/month — first increase in five years. Thanks to automation, we can still offer premium at minimum.
New VPS series on Xeon Scalable Platinum: 22 SEK/month (previously 39 SEK). Same Ceph 3x replication and 100 Gbps network, but for those who prioritize stability over raw GHz.
S3-compatible object storage with replication between our availability zones in Sweden. Pay-as-you-go with no commitment.
Everything you can do in our panel, you can do via API. With 270+ endpoints, we build tools for self-service, not for you to call support.
Every support ticket is analyzed: Was something unclear? Was a feature missing? We build away the need for support instead of boasting about fast responses.
We stop attacks before they reach your site with Cloudflare WAF and intelligent traffic filtering. Prevention is better than cleanup.
100% Swedish-owned with our own hardware in Stockholm. No VC funding, no foreign owners. Your data stays within the EU under GDPR.
We welcome everyone. We evaluate content based on law and clear rules — not political trends. A platform for businesses and individuals regardless of background.
No immediate suspension on suspicion. You get 72 hours to confirm and fix issues before we act. We talk to you first.
We have our own hardware and network in a data hall in Älvsjö, Stockholm — the same building as our office. We can be on-site within seconds if needed. With two separate availability zones and NVMe storage with 3-way replication, we ensure your data is always available.
Mässvägen 4, 125 30 Älvsjö
12 minutes by commuter train from Stockholm Central. Perfect if you live south of the city or want to avoid the downtown crowds.
Our data hall in Älvsjö meets the highest Swedish security requirements. The building is classified as Alarm Class 3 (highest alarm class) and Protection Class 3 (highest protection class for premises). This means perimeter protection, access control, and 24/7 surveillance.
All data is stored within the EU and is covered by GDPR. You can log in with BankID and disable password login completely.
Our Privacy PolicyDavid Berndtsson HostUp, CEO and FounderWe build infrastructure that gives you control. The same API we use internally is available to you. Our goal is that you should never need to contact support — and when you do, we see it as a sign that we can improve the product.
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